Seat Cushions bring much needed comfort to cold, hard metal stadium and wooden bleacher seating at sporting events—and they’re a great way to show school spirit with the large imprint area. Adding sports team logos is pretty standard, but maybe you could also add some unique touches, like the stats and photos of particular sports stars or even make a cheerleader cushion that highlights the team mascot as well as the gals. Plus, these brand builders can serve double-duty as a kneeler that gardeners, plumbers, mechanics and maintenance workers will appreciate.
To create a giveaway program, schools can co-op with a local business to co-brand the cushions—allowing the sports program to defray costs and the business to show support for the home team. Incorporate a social media aspect by having recipients share photos on social media to receive a coupon for future purchase. A lucrative market in garden products could be created.